Reality > Performativity

For the leaders, teams, and humans who are done performing and ready to build something real. Body: This is a working site. Not a brochure. There's a practice here — twenty years of it — built around the idea that the most dangerous thing a leader can do is lose their humanity in the pursuit of their brand. If that sentence landed somewhere, you're in the right place.

The Work (Together)

Coaching for teams and individuals and consultation services to help move forward when you feel stuck.

The Lab

Frameworks and application of organizational and leadership theory to help make durable changes for individuals and teams.

The Library

Reflections on life, leadership, culture, and meaning making for the world we live in today. The thoughts that guide the work.

How We Can Work Together

We offer a variety of tools and frameworks for teams to grow and move forward. For individuals looking to grow, individual coaching can be a great way to get from where you are to where you want to be.

Snow-covered mountain range at golden hour
The frameworks
(a non-exhaustive list)

The Tools You Need

Tailored for You

WHISK-Y Business

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Using the WHISK-Y model, leaders learn new ways of understanding their teams, communicating effectively, and moving forward with purpose.

The Enneagram – Understanding Motivation

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Using the Enneagram typology, leaders and teams are guided through the work of understanding themselves and what drives them and how it can help them be better leaders and team members.

Relearning to Sing

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For teams and organizations who are on the edge of burnout or have already fallen off the cliff. An exploration of how to recognize burnout and how to start the work of finding health again.

You’re not done yet…

And we can take the next step together.

About Brandon

Brandon (the "b" of bwhudson) has 20 years of leadership experience, working with nonprofits, healthcare, and higher education. Humor is often his highest value (even though he'd really like it to be kindness), but he believes that is because of the joy he finds in working with all kinds of folks to help them explore their "yet" - that space of potential that helps move from where people are to where they want to be. He'd love to work with you or your organization to be a part of what moves you into the future you want and can have.

Brandon Hudson

Owner/Principle

Find Brandon on social to see what he's working on, thinking about, or pondering. Connect to see how you can work together.

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Thinkings

Writings and ideas related to life in the real world.

Let's Connect

Send an email

bw@bwhudson.com

Give us a ring

1-806-217-9221

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